Whilst Flash is supported by many smart phones platforms, the Apple iPhone and iPad application market is clearly dominant and so any technological exclusion from this will be very frustrating for developers. Some observers have been anticipating the decline of Flash as other technologies emerge and become prevalent and compatible with evolving web standards. This development will only fuel this side of the debate. Flash continues to be a ubiquitous and unquestionably vital tool for creating effective visualisation solutions, particularly in relation to unleashing the power of sequence and animation to a communication. It will be damaging and hugely restrictive if this ongoing conflict between these two powerful technology brands grows into a VHS/Betamax-type division.