Wanted to share this from Smashing Magazine who have published a post compiling some of the most creative uses of plasticine in fields such as art, modern advertising and video animation. There is something so warm and appealing about creations like these that creates a really positive reaction from viewers or target consumers. Aside from the wonderful vivid and pure colours, it probably comes from a combination of the memory of the kids programmes we used to watch as well as remembering the pleasurable, tactile joy of forming shapes and characters with plasticine.

Guardian graphics team wins award
BBC ‘Superpower’ season